Using the spirit of time creatively and turning its influence into unique, timely and marketable products has been the key to survival of fashion-oriented spaces since the beginning of the twentieth century. As in all fields, the development of innovative products in the fashion field takes place after the result of different stages and creativity. In creative industries such as fashion, availability and accessibility of necessary resources have a major positive impact on the success of developing new products. As the ability to create or modify elements to produce a new shape or a new product that is different from the existing ones, creativity seeks to create and develop a new and original concept from an ordinary event by assimilating new ideas, taking risks. Creativity is a distinctive feature of fashion products, whose main feature is to embody symbolic values, by re-conditioning an object to its originality, aesthetic and technological quality, and image. Creativity is not only a distinguishing feature of tangible products, it is also essential for individuals to adapt to the changing global environment. As the need for innovation in societies has steadily increased thanks to the demand for new products, designers need to fully understand the creative process in design to help meet that need. In this regard, the concept of creativity and the creative process, which has a very important place in the field of fashion design, as in many other fields, are discussed and it is aimed to reveal the importance of the creative process affecting fashion design. With the study, evaluations were made on how the creative process plays an active role in original fashion design and suggestions were presented for this purpose.

Design, Design process, Fashion design, Creativity, Creative process