Yazar : Çağrı GÜMÜŞ - Şerife Betül PAPAĞAN
Türü : Özgün Makale
Baskı Yılı : Aralık 2018
Doi Number : http://dx.doi.org/10.29228/ijiia.6.56
Sayı : 6
Dönem : 3.Cilt Kasım/Aralık Kış Dönemi
Tarih : 2018-12-15 16:03:56

ABSTRACT


Conceptual art appeared in 1960s and has been used as a way of self-expression in many fields. Self-expression terms via art have been consolidated day by day and confronted us in different ways. Art which gained a different self-expression term via graphic design has substituted for social responsibility projects. Social responsibility projects which are expressed through conceptual art have been visually consolidated much more. Thanks to the design products such as posters, billboards, etc. formed through graphic design social responsibility projects are visually reinforced. In social responsibility projects reinforced by visuals the audience is able to comprehend the case more clearly and these projects produce a lasting impact thanks to the elements used in such as images, diagrams, prhotos, typographies. Social responsibility projects reach different masses as it has unified with graphic design. Here, it should be taken advantage of graphic design and lasting impressions should be evoked in the audience. The observed and appearing pictures, slogans, images might remain in one’ s memory generally taking a broader ground. It might be more effective and successful as visual memory and short sentences remain in mind. Therefore, it must always be given a broader place to the elements such as visuals, slogans, images. Provided that social responsibility projects are designed in a clear, lucid and simple way, it will reach the target audience easily and successfully. Accordingly, the relationship between conceptual art and graphic design was analysed primarily within the purpose of raising an awareness among the target audience through social responsibility projects. In this direction, placard designs themed “Child Brides” giving social message were made combining with conceptual art and a conclusion was drawn. The purpose of this study is to detect the palce and importance of conceptual art in social responsibility projects and to analyse how and in what way the subject is handled through the concepts used in graphic design. The study was drawn upon literatüre review and document analysis, the means of qualitative data analysis. According to the study results, in the direction of seven placards it has been concluded that adopting interdiciplinary approaches and giving messgaes which include a solid conceptual background lead to positive results in associating art with social responsibility projects. In this respect, it has been deduced that graphic design field is effective.

Keywords

Social Responsibility, Conceptual Art, Graphic Design, Poster, Child Brides.
Contact Us

We're not around right now. But you can send us an email and we'll get back to you, asap.

Not readable? Change text. captcha txt

Start typing and press Enter to search