Yazar : Bahar AYKAN
Türü : Özgün Makale
Baskı Yılı : Temmuz 2019
Doi Number : http://dx.doi.org/10.29228/ijiia.7.70
Sayı : 7
Dönem : 4.Cilt Haziran/Temmuz Yaz Dönemi
Tarih : 2018-11-20 11:47:56

ABSTRACT


Following the 1980s, there has been a crisis in the ethnography museums in Europe, which were established during the colonial period to exhibit non-Western cultures. In the context of France, this crisis led to the transformation of several ethnography museums into society museums (musée de société). The Museum of European and Mediterranean Civilizations (Musée des Civilisations de l’Europe et de la Méditerranée, MuCEM) that opened in Marseille in 2013 is also part of this trend. This article aims to examine the policies of MuCEM to increase its visitor diversity in the context of its renewed participatory and inclusive museum approach as a society museum. Drawing on in-depth interviews with the museum personnel, participatory observation in museum settings and analysis of visitor books, this study will focus particularly on the strategies and programs developed to communicate with those who do not visit MuCEM because they perceive the museum as an institution of “high culture.” With the new museum movement that gained momentum after the 1980s, many museums have adopted visitor-oriented approaches and begun to produce policies to reach different segments of society in terms of socio-economic status, cultural background, age, and educational status. As the MuCEM example demonstrates, in the context of society museums, which have emerged as an aspect of this new museum movement and thus prioritize cultural dialogue and collaboration among different segments of society, ensuring visitor diversity becomes a fundamental institutional policy.

Keywords

society museum, inclusive museum, visitor-oriented approaches, visitor diversity, MuCEM
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