Author : Sema Hatun TÜRKER - Zehra DOĞAN SÖZÜER
Type : Araştırma Özetleri
Printing Year : Aralık 2019
Doi Number : http://dx.doi.org/10.29228/ijiia.107
Number : 9
Term : 4.Cilt Kasım/Aralık Güz Dönemi
Date : 2019-03-28 16:20:03

ABSTRACT


As the online population reaches around 5 billion people in globe, digital content about fashion becomes one of the most remarkable and vivid subjects in social media platforms. The advances in media and communication technologies establish interconnections among multi screens and create a new world, which also attract people who are interested in fashion and clothing. Thus, the community easily becomes aware of trends and changes in the fashion world. The pace of fashion trends, which used to be followed through TV channels and magazines, increased so enormously that started triggering innovations almost instantly. Besides, the introduction of designer clothes begins to take place more in these inclusive media platforms than in physical settings. The phenomenon which focuses on the consumer affects the designers in several ways as well. Designed items compose a new value after they reached to consumers and articulate a new image depending on the different styles of use. This new language is instantly shared among the users and the vast interaction in social media transforms the market by converting ordinary followers of fashion into re-forming, directing and promoting agents. Consequently, fashion design, which changes in parallel to art, technology, and innovations, also enter into the domain of popular culture in social media. The purpose of this study is to understand the perspectives of senior fashion designers in Turkey on social media in terms of their professions. Within this scope, designers are interviewed in regard to their presence and positioning in networks as well as the utilization of new platforms. Findings are analyzed to get insights on the views of fashion designers of social media.

Keywords

Socail Media, Fashion, Design, Street Fashion
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